International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. This involves structuring your site in a way that signals your target geographic locations and language preferences to search engines. To complete international SEO, you might include language-specific tags, create content tailored to different regions, and register country-specific domain names. Essentially, it’s about making sure your website speaks the language of your international audience, both literally and culturally, so you show up in their search results. With Bird, your business is not just reaching more people, it’s making impactful connections in every corner of the digital world.
We are Bird. A multi award winning International SEO Services. We are based in London with offices across the UK.
professional international SEO company .
International Search Engine
Optimisation Company.
Geo-Targeting
- Precise Targeting: Enables businesses to deliver personalised content and ads based on a user’s location, improving relevancy and engagement.
- Improved Conversion Rates: By understanding and catering to regional search behaviours, geo-targeting can boost conversion rates.
- Better ROI: With more tailored, relevant content, businesses can see improved ROI on their marketing efforts.
Content Localisation
- Improved User Experience: Localising language and content enhances user experience, increasing engagement and fostering loyalty.
- Better Search Rankings: Search engines favour localised content, leading to improved search rankings in targeted regions.
- Increased Conversion Rates: Localised content speaks directly to the target audience, resulting in higher conversion rates.
Hreflang Tags
- Accurate Language Targeting: Hreflang tags ensure that the correct language version of a website is presented to the user, improving user experience.
- Reduced Bounce Rates: With users landing on the correct version of the site, bounce rates decrease.
- Improved SEO Rankings: Correct implementation of hreflang tags helps improve SEO rankings by reducing duplicate content issues.
Website Structure
- Enhanced User Navigation: A well-structured website makes it easy for international users to navigate, improving user experience.
- Improved Site Indexing: Search engines can index sites with good structure more effectively, enhancing visibility in search results.
- Lower Bounce Rates: Users are less likely to leave a site if it’s easy to navigate, resulting in lower bounce rates.
Link Building
- Improved Site Authority: Building high-quality backlinks from international sources improves site authority and credibility in targeted regions.
- Better Search Rankings: Link building is a critical factor in SEO rankings, with links from authoritative international sites boosting visibility.
- Increased Traffic: More high-quality links mean more referral traffic from different regions, leading to increased website visitors.
Cultural Nuances
- Enhanced Brand Perception: By understanding and incorporating cultural nuances, brands can position themselves favourably with international audiences.
- Improved User Engagement: Content that reflects local cultural insights can boost user engagement.
- Higher Conversion Rates: By resonating with the local audience on a cultural level, brands can achieve higher conversion rates.
The Power of International SEO: Expanding Your Digital Borders
In the modern digital era, geographical boundaries need not restrict your business’s potential. With the strategic use of International SEO, you can connect with untapped markets and establish new customer bases worldwide. This not only broadens your reach but can also lead to a significant return on investment (ROI), promoting your brand’s global visibility and fostering long-term growth.
UK SEO Locations
We excel in delivering sophisticated SEO solutions across the United Kingdom. Capitalise on growth opportunities with our cutting-edge, location-specific SEO offerings in the dynamic UK digital ecosystem.
SEO London
13 Austin Friars,
London, EC2N 2HE
0208 338 1206
[email protected]
SEO Essex
128a High Street,
Billericay, Essex, CM12 9XE
01277 286565
[email protected]
SEO Glasgow
30 Stanley Street,
Glasgow, G41 1JB
0141 471 9099
[email protected]
Other: Edinburgh, Liverpool, Manchester, Norfolk, Birmingham, Bristol, Cardiff, Blackpool, Southampton, Cornwall, Leeds, Hampshire, Belfast, Sheffield
Our team’s relentless pursuit of excellence resulted in us winning the prestigious Clutch Top Digital Agency Award.
By consistently delivering innovative solutions and driving client success, we were thrilled to earn the Good Firms Top Digital Agencies Award.
Our commitment to exceptional service and customer satisfaction led to our company being recognised with the Manifest Top Digital Agencies Award.
Our expertise in crafting effective B2B marketing strategies earned us the coveted Design Rush Best B2B Digital Marketing Agency Award.
Our team’s creativity and outstanding interactive solutions were recognised with a prestigious award from the Top Interactive Agencies, solidifying our position as industry leaders.
The Award-Winning, Efficiency-Driven International SEO Company
At Bird, we’re not just another international SEO company. Our distinctive approach sets us apart. We are an award-winning UK-based firm that champions efficiency by utilising sophisticated systems and processes to deliver results. Here are our unique value propositions:
- Award-Winning Excellence: Our excellence in international SEO has been recognised through numerous awards. These accolades testify to our expertise and commitment to driving success for our clients.
- Efficiency through Systems and Processes: We utilise state-of-the-art systems and well-honed processes to maximise efficiency, ensuring that every SEO campaign we handle is optimised to deliver outstanding results.
- UK-Based Expertise: Based in the UK, we bring a blend of local knowledge and global insights. This unique combination allows us to create SEO strategies that are globally effective yet locally relevant.
- Scalability: From startups to established enterprises, our scalable solutions cater to businesses of all sizes. Our strategies evolve with your business, ensuring sustained growth in the long run.
- Commitment to Results: We are driven by results. We don’t just aim to meet your expectations; we strive to exceed them. With Bird, your international SEO goals are in capable hands.
Industries We Work With
At Bird, we extend our SEO expertise across a diverse range of industries, tailoring strategies to meet the unique demands and opportunities each sector presents.
- Financial Services
- Manufacturing
- Construction & Building Services
- Retail & E-commerce
- Dental
- Adult
- Automotive
- Energy
- Technology & IT
- Professional Services
- Insurance
- Public Sector
- Hospitality & Tourism
- SaaS & Software
- Transportation
- Education
- Legal
- Creative & Media
- Agriculture & Food
- Property & Real Estate
- Healthcare
We can also cater for a range of other industries too, contact us to find out more.
Harnessing International SEO: Broadening Your Digital Horizons
In today’s interconnected digital landscape, your business’s reach should not be confined by geographical constraints. By employing International SEO strategies, you can tap into previously untouched markets, cultivate new customer relationships, and yield substantial ROI. Let’s delve into the advantages of integrating our International SEO Services into your marketing strategy:
- Unveil Global Opportunities: With international SEO, you can tap into markets and customer bases across the world. This can potentially multiply your growth and revenues significantly.
- Cultural and Linguistic Adaptation: International SEO isn’t just about language translation. It also involves adapting your content and strategy to resonate with the cultural nuances and search habits of your target regions.
- Improved Website Usability and User Experience: International SEO involves optimising your website’s structure for global users, improving site usability and enhancing the overall user experience.
- Brand Globalisation: With effective international SEO, you can position your brand as a global entity, fostering trust and credibility among international customers.
- Competitive Advantage: By optimising for international SEO, you can gain a significant advantage over competitors who have yet to explore these markets.
With Bird, you get a partner who understands these intricacies and navigates them to drive your international growth.
Optimising Site Structure for International SEO
A critical component of any successful International SEO strategy is the optimisation of site structure to cater to a global audience. This involves ensuring your website is easily accessible, navigable, and user-friendly for visitors across different regions, languages, and cultures.
- Geo-Targeting: Optimising your site structure for International SEO begins with geo-targeting, ensuring your website serves the most relevant content based on the user’s geographical location. This could be implemented through country-specific domains, subdomains, or directories.
- Hreflang Tags: These are essential to tell search engines which language you are using on a specific page, helping them serve the right content to users based on their language preference.
- URL Structure: For international sites, it’s vital to have a clear and consistent URL structure. This aids both search engines in understanding the hierarchy and relationship between pages, and users in navigating your site.
- Localisation of Content: This includes not only translating content into the local language but also adapting it to suit local cultural nuances, idioms, and conventions.
- Optimised Site Speed: As site speed affects SEO and user experience, ensuring your website loads quickly for users around the world is paramount.
- Mobile Friendliness: With the rise of mobile browsing, ensuring your international website is mobile-friendly is essential. This improves user experience and boosts your SEO efforts.
At Bird, we place a strong emphasis on structuring your website for international audiences. Our experts meticulously plan and execute each step to ensure your website is perfectly primed for global success.
UX For International SEO: Navigating Global User Journeys
Fostering an effective user experience for international audiences is a critical facet of a robust International SEO strategy. It involves orchestrating a fluid, intuitive journey that guides users from their initial site interaction to their ultimate conversion.
- Cultural Appropriateness: Ensure your website respects and aligns with the cultural context of its users. This involves thoughtful design, use of colours, images, and even symbols that resonate with a specific culture.
- Tailored User Journeys: Design user journeys that cater to different cultural contexts and user behaviour patterns. Each step should feel natural and intuitive, increasing the likelihood of conversions.
- Multi-Lingual Support: Offer support in multiple languages to cater to users’ preferences. This boosts user confidence and enhances their engagement with your site.
- Accessibility: Global users should find your website easy to use, irrespective of their abilities. Ensure your site is designed with accessibility in mind, adhering to established standards and guidelines.
- Personalised User Experience: Use data-driven insights to deliver personalised experiences to your users. This might include content recommendations, personalised messages, or offers.
- Feedback Mechanisms: Incorporate mechanisms to capture user feedback. This data can help you understand user behaviour better and optimise their experience over time.
By focusing on enhancing user experience for international audiences, you not only improve user satisfaction but also increase your website’s global engagement and conversions. At Bird, we specialise in curating user experiences that resonate with audiences worldwide, reinforcing your global SEO strategy.
CURATED SELECTION .
Featured case studies.
We always put our clients first to deliver our best time after time. Below is some of our proudest work.
. RANK . CONVERSIONS . DESIGN
. RANK . CONVERSIONS . DESIGN
. RANK . CONVERSIONS . DESIGN
. RANK . CONVERSIONS . DESIGN
. RANK . CONVERSIONS . DESIGN
International SEO Consultation: Guidance for Your Global Success
As frontrunners in the realm of International SEO, Bird offers customised consultation services purposed to guide you through the intricacies of global digital marketing and propel your business towards enduring success. Our seasoned consultants are armed with the technical prowess and industry knowledge to design strategies tailored to your unique business requirements and objectives.
We leverage our profound comprehension of International SEO trends and optimal practices to assist you in maintaining a competitive edge. At Bird, we believe in forging an enduring partnership, offering persistent support, counsel, and guidance as we collectively adjust to the constantly evolving world of International SEO.
Furthermore, we carry out routine performance reviews, converting data into actionable insights that further refine and bolster your SEO strategy. Rely on Bird’s specialist advice to amplify your global online presence and fulfil your business aspirations.
What We Can Cover
- Geo-Targeting
- Site Structure Optimisation
- Content Localisation
- International Keyword Research
- Hreflang Implementation
- Optimised Site Speed
- Mobile Friendliness
- International Link Building
- Reporting and Analytics
- Ongoing Consultation and Strategy Refinement
- Much more…
Overview of CMS Platforms for International SEO
- WordPress: With a user-friendly interface and extensive plugin support (e.g., Yoast SEO, WPML), WordPress makes International SEO accessible.
- Joomla: Joomla’s built-in multilingual support and advanced user management make it a strong contender for International SEO.
- Drupal: Drupal stands out with its built-in multilingual support and high customisability, catering to complex sites.
- Magento: Primed for international eCommerce, Magento supports multiple languages and currencies with built-in SEO features.
- Shopify: Shopify, designed for user-friendliness, offers built-in international features, making it great for small to mid-sized eCommerce businesses.
- Wix: Wix is ideal for small businesses or beginners, providing an intuitive platform with multilingual support and SEO-friendly features.
Each CMS platform comes with unique strengths for International SEO, and the choice depends on your specific business needs and technical expertise.
Wanna get in touch? Let's talk
International SEO tools & software
International SEO for eCommerce is an essential digital marketing strategy that fine-tunes your online store for global search engines. This not only amplifies visibility across international markets but also directs targeted traffic from diverse geographical regions to your site. It escalates conversion rates, stimulates sales, and bolsters business expansion on a global scale.
meet the team .
The team behind your International SEO campaign.
The team of International SEO experts that are ready to work with you.
Frequently asked International SEO questions
Explore our compilation of frequently asked questions surrounding International SEO to gain insightful clarity on this indispensable global digital marketing strategy.
What is International SEO?
International SEO is the process of optimising your website so that search engines can identify which countries you want to reach and which languages you use for business. It helps your site rank in various country-specific search engines, enhancing your global reach and visibility.
Why is International SEO important for my business?
International SEO allows your business to tap into new markets across the globe, potentially multiplying your customer base and revenues. It also helps create a better user experience for international visitors by addressing language and cultural nuances.
How does Bird approach International SEO?
At Bird, we adopt a holistic approach to international SEO, combining technical optimisation, localised content creation, and culturally adapted marketing strategies. Our aim is to make your brand resonate with your target international audiences.
What kind of businesses can benefit from International SEO?
Any business with the ambition to expand its reach beyond domestic borders can benefit from international SEO. It’s particularly beneficial for e-commerce sites, businesses offering digital services, and any entity capable of delivering their product or service globally.
How long does it take to see results from International SEO?
The timeline for International SEO results varies based on factors like the current state of your website, competition in your target markets, and the strategies implemented. However, typically, noticeable improvements can be expected within 6-12 months.
Does Bird provide reporting and analytics for International SEO?
Yes, Bird provides comprehensive reporting and analytics for all international SEO campaigns. We believe in transparency and ensure our clients are always updated about the progress and performance of their SEO strategies.
How does Bird ensure the quality of its International SEO services?
Bird’s commitment to quality is reflected in our robust systems and processes. We employ a combination of advanced SEO tools, data-driven strategies, and an experienced team of professionals to ensure we deliver the best possible results.
Can Bird handle SEO for both small businesses and large enterprises?
Yes, Bird offers scalable solutions that cater to the needs of businesses of all sizes, from small startups to large multinational corporations. Our strategies evolve with your business, ensuring sustainable growth.
What makes Bird different from other International SEO service providers?
Bird distinguishes itself through its award-winning services, UK-based expertise, and focus on driving efficiency through sophisticated systems and processes. Our commitment to delivering results and our ability to provide scalable solutions make us the ideal partner for your International SEO needs.
Is investing in International SEO worth it?
Absolutely. Investing in International SEO can yield high returns by helping your business tap into new, lucrative markets globally. It’s a long-term strategy that can significantly contribute to your business growth.
Let’s work together .
Wanna get in touch? Let’s talk
We offer exceptional services tailored to a wide range of businesses that want to improve the effectiveness of their digital marketing activities with discernible returns on investment. We aim to get back to all enquiries rapidly.
Interested in working with us? Contact us
Fill in our simple quotation request form for an indication of just how cost-effective we can be. We aim to have pricing available to review within 24 hours.
