Why use Pay Per Click marketing? PPC, otherwise known as Pay Per Click is a form of advertising in which a marketer pays when their adverts are clicked on. There…
Bird MarketingJanuary 8, 2018
What are backlinks? For those who don’t know, backlinks are literal links to a website. Backlinks are seen as important in the marketing world as they give search engines an…
Bird MarketingJanuary 6, 2018
What is SEO? SEO or search engine optimization is the process in which a website is optimized to yield best results on the search engine results page. This includes targeting…
Bird MarketingJanuary 6, 2018
What is Adwords CTR? AdWords is an advertising platform by Google. It allows marketers to easily upload adverts in various placements, such as the Google search engine results page. Unlike…
Bird MarketingJanuary 6, 2018
Custom PPC landing pages are effective when used correctly. This informative piece of content will explain what a custom landing page is, and why you should be using them. What…
Bird MarketingJanuary 6, 2018
Retargeting is a form of technical advertising that uses browser cookie data to reengage with website visitors. Retargeting is powerful as it can be used to serve adverts to people…
Bird MarketingDecember 22, 2017
SEO myths 2017 was a great year for SEO, however many digital marketers are still using old tactics. Check out our top ten SEO myths that should be left behind…
Bird MarketingDecember 21, 2017
Technical SEO Technical SEO is a process in which a website is analysed and fixed from a technical perspective to enhance search rankings. Technical SEO is important as it helps…
Bird MarketingDecember 21, 2017
We’ll kick off this article by saying straight out that if you don’t have a good website these days, your company might as well not exist as far as most…
Bird MarketingAugust 30, 2017
